Direct Marketing Lists

business databases


email mailing


Optimizing on Direct Marketing

By direct marketing is meant the process of communicating commercial messages to potential customers directly. This is in contrast to the other methods where the business sells goods to a limited number of dealers who then proceed to seek out potential customers. Even when the business gets addresses and other relevant contact details of wholesalers from business directories and sells goods to them for resale to retailers, it is still indirect marketing. A good example of direct marketing is use of emails.

Email Marketing is Part of Direct Marketing

By email marketing is meant the use of emails to deliver commercial messages to potential clients. Often organizations compile the email lists to use from business directories held in databases of certain specialized companies. These directories are as useful as the postal directories used to be in the era prior to computerization. In fact, it is not only email lists like those at that businesses create from these business directories. They also create general mailing lists, so that they can use both lists to complement each other in delivering commercial messages to potential clients effectively and in good time.

Marketing by Ordinary Mail Is Direct Marketing

You will need good mailing lists if you are to conduct your direct marketing using the post office. To compile effective mailing lists, you would need to read through the relevant sections of good business directories, picking out the names and addresses of individuals you think are likely to be interested in your product or service. You may also wish to compile some email lists as you go through the databases where the directories are hosted, because it is a good idea to follow up communication through post office with a confirmation email.

Advantages of Direct Marketing

  • Getting direct feedback

When you have done a good job of creating good email lists as well as mailing lists with correct details, you are almost certain that the messages you are sending are being delivered to the right addresses. For that reason, it is in order to expect the recipients to give you their responses quickly. In any case, writing a letter directly to an individual makes the person feel valued and that person is likely to respond positively to your business offers.

  • Gives you room to build a relationship with more people

Although it calls for a little more work in going through various databases for the sake of gathering names of potential customers and their addresses, you begin to see dividends after initiating direct communication with the people, courtesy of your mailing lists and email lists. Very often, many of these people take it upon themselves to follow up on the communication your business began, and that is how great rapport is built over time.

  • Building a network of friends

Many of the people you end up communicating with after going through the various databases and getting their contacts, in due course, become your free marketers of your products and services by word of mouth. That then leads to increased sales revenues without any increase in marketing costs.


The Relevance of Email Lists in Business

Email lists contain the names of businesses or business contact persons, and there is no restriction that keeps anyone from adding physical addresses there in if they so wish. These lists seem to be complementing normal mailing lists quite well, as one can send a product to a physical address or send some information by post, and then follow up confirmation by using email. Most of the information individuals and businesses require for creating useful email lists can be gathered from business directories.  Such directories are found in databases owned by businesses whose sole mission is to collect as much business data as possible, and then market it to interested parties.

Why Businesses Need Email Lists

Businesses need to have all important information that can help in their daily operations, including reaching its customers, suppliers, and other people they may wish to communicate to in the course of business. However, experienced business owners understand that keeping too much information even from business directories can be overwhelming and not very helpful. For that reason, they prefer to visit databases that contain information useful to the business, like names and addresses of competitors as well as potential customers, and use that information to compile email lists that are relevant to the business. Sometimes the information sought from those databases is used to compile general mailing lists.

What makes email lists very helpful is that each entry is unique to one particular business, and sometimes even unique to one person within the target business assuming you have a reliable sending service. Clearly this is a little different from general mailing lists. Having your customized business email lists such as at means that someone in your office can contact individuals in other business entities when you want, for example, to send deliveries to some physical addresses and you want to confirm that the locations you got from some databases still apply. In short, even as business directories are helpful in providing lots of relevant business information, you still need email lists and a sending service because of their swiftness in communication. It is important to note that you can use email to send a business question to someone, and you receive a reply all within a minute.

One other good thing about communicating through emails is that you can easily keep track of all communication. It is, obviously, an advantage to be able to access business directories and databases because it makes it easy to get a lot of information relatively quickly, but only when the information gathered is used to build good mailing lists do businesses fully benefit. Of course, addresses are also useful as they help to back up what is communicated on email for for that purposes you will need an email sending service like

.Another good thing attributed to email communication is the fact that you can amend any address on your list any time it becomes necessary. It is not necessary to discard such a list just because a few entries have changed. The fact that you can maintain all this organized information electronically means it is just as easy to update it, adding or reducing data as need be.

The Importance of Having an Email List of Financial Services in USA

Financial services are crucial to any vibrant economy such as that of US. Like any other crucial service, communication is the key to its delivery. Email has become the most widely used means of official modern written communication. Thus, having email list of financial services in USA enables both the providers and recipients of this service to communicate, interact and transact.

Every business enterprise and everyone requires financial service once in a while be it in terms of forex, banking, funds transfer, loans, treasury security or otherwise. Thus, email list of financial services in USA becomes a great necessity for those who desire to have available contacts should they desire such services.

Financial institutions are not only providers but also consumers. They consume a wide variety of products and services including computer software, computer hardware, IT services, security services, security documents, stationery, furniture, transport services, among others. Thus, it would be important for providers of such products and services to equip themselves with this list in their email contacts.

Financial experts do carry out industry-wide analysis and specific analysis of various financial institutions on behalf of their clients, key stakeholders and general public. This requires them to make frequent inquiries from various financial services providers. This list becomes an important source of contacts should a need to call certain financial institutions for critical data and information becomes due.

Training as a business and finance professional is one of the most popular options for university students in US. Once graduated, like any other employment seeker, knowing contacts of prospective employers is very crucial to starting and advancing your career. Those who seek employment in the financial sector are obviously more advantaged in having email list of financial services in USA. This enables them to do some background research on a host of potential employers and thus customize their employment seeking strategies and resume.

Benefits of a Good Email Mailing List of Pharmacies

Success in business does not just come from being able to stock items. It is important to have stocks that are of high quality, and for a pharmacy, stocks of medicines that are recommended by regulatory bodies. The biggest pharmacy clients comprise private and government institutions. Of course, some of the regular customers are small institutions and individuals, and they, too are important to the medicine related businesses. All these interested parties require an email mailing list of pharmacies.


Why Is A Pharmacy Mailing List Important?


Such a email mailing list is just as important as any other mailing list in business. They all facilitate fast and convenient communication. Besides, when you have an email mailing list of pharmacies that is comprehensive, meaning that it contains names of most of the pharmacies that matter to your business, and it also contains most of the information necessary for effective communication, you end up cutting cost in very many ways.


For one, it enables you to make impromptu orders; and when you are able to make a quick order and get deliveries fast, you end up attracting new customers and retaining the old ones easily. At the same time, with a convenient way of communication as provided by a great email mailing list, you get to consult with fellow players in the market, gaining a lot of knowledge and gathering valuable information at no cost but probably the negligible cost of telephone calls.


Features of a Great Email List of Pharmacies


  • Correct names of the pharmacies listed
  • Accurate physical addresses of the pharmacies
  • Functional or active e-mail addresses
  • Up to date postal address

It may help to customize your list further by adding names of contact persons for the pharmacies. It is also important to ensure you incorporate only names of pharmacies that are licensed.

Benefits of an Email Mailing list of Veterinarians and Animal Clinics


If you want to gauge whether an email mailing list of veterinarians and animal clinics is useful, analyze and compare how fast you used to reach your clients before and how fast you reach them today. If, however, you are only now contemplating having such a list, you need to understand the need for it, and how to design one that is effective.

How to compile a great email list of veterinarians and animal clinics

  • Let your list have names of all the veterinarians in your locality and its surroundings
  • Let it also have names of all the animal clinics within the same locality and surrounding area
  • For every business or person you include, ensure you write down their correct e-mail
  • Ensure too that you list down their correct postal address
  • Noting down their physical location is also a good addition

Often an email mailing list of veterinarians and animal clinics such as is helpful because as a pet or animal shelter owner, you want to know whom to call for assistance whenever your pet is unwell or needs vaccinating. At the same time, you may need to consult on how to handle a pet of a breed new to you, or one whose behavior you do not understand. Being able to reach a professional in good time may mean the difference between having a healthy pet and losing a pet.

Pet food dealers need veterinarians and animal clinics for business

Among the people who are well served by good mailing lists of veterinarians and other professionals in the pet industry are sellers of pet food. For one, the manufacturers may wish to hear the views of such experts before they finalize making a new animal product. They may also wish the professionals to recommend their various pet foods to their clients.

Why You Need to Have Updated List of Architects

Architects are extremely important in the building and construction industry. They are the professionals that plan, design and oversee the construction of various kinds of buildings.

The list of architects is important to those to the following people, among others;

  • Building project owners – architects work on behalf of building project owners. Thus, the list of architects helps them to get professionals who can plan, design and oversee the construction of their building
  • Contractors – contractors get work assigned to them by architects. Thus, architects are their immediate clients. Having this list provides them with necessary lead to potential clients.
  • Building engineers. Just like contractors, building engineers also rely on architects to be awarded engineering contracts.
  • Fellow architects – sometimes work at hand can be such complex that requires extra help. Having colleagues you can easily get in touch with makes it easy to share expertise.
  • Suppliers of building and construction materials and other general suppliers – Though contractors are primarily in charge of sourcing for building and construction materials, having this can help you get lead of contractors for potential building projects so that you can make a deal to supply materials. Architects also need specialized materials and equipment for their office work. Thus, general suppliers too can benefit from this list in offering general office supplies.
  • General building and construction industry – sharing of contacts and information within an industry greatly improves performance, effectiveness and efficiency.
  • General public – you never know when you will need the services of an architect. If you are planning for a building project soon, it would be great to have this list of architects so that you can easily make inquiries so as to be able to choose the best architect for your kind of building project.

Why Email Mailing List of Website Design Services is Important for Any Business Enterprise

It is estimated that over 4 billion people use internet on frequent basis. With globalization, it has become easy and imperative for businesses to trade across the globe, be they startups, small businesses or giant multinationals. Internet has become the best equalizer in this new world of doing things. A website is the best platform for you to market your products and interact with your existing and potential customers. Having an email mailing list of web design services is the first step to being assured of a great website.


Most business transactions can easily be carried out online via websites – right from product inquiries, placing orders, buying, paying and facilitating delivery. Ecommerce has become the new way of doing business. We are quickly moving away from websites that simply used to be informational to websites that are transactional. Not all web designers are well equipped to design ecommerce sites. Thus, having an email mailing list of website design services can help you vouch for web designers with required level of competence.


A website, just like any other important business property, needs to be maintained to be in good shape. You may need to have a full-time web designer to maintain your site. But, this could be expensive for startups and small businesses. Without a dedicated web designer, you need to have email list of website designers to ensure that you can have documented technical assistance whenever need arises.

For your website to get maximum exposure, it needs Search Engine Optimization (SEO). Both the codes and content needs to be SEO friendly. SEO is important in enabling your website to be easily found on the internet. This brings maximum exposure to your website and its content. An email mailing list of website design services will ensure that you get SEO done whenever you extend web pages or have new content posted.